About

Anirudh Reddy Mudimela is a highly skilled Data and Business Analyst with a Master's in Business Analytics and over 4 years of experience in delivering data-driven business solutions. He has a strong math background and a demonstrated ability to use data exploratory analysis, visualization, modeling, and Advanced SQL to uncover insights and trends, evaluate statistical significance, and design key metrics and models that influence strategic operations decision-making. Currently working as a Business Intelligence Engineer at Amazon, Anirudh is responsible for discovering insights, trends, growth opportunities, and key drivers of digital loyalty campaigns to grow and influence the advertising Ecommerce operations strategy of Albertsons Co. He uses a range of tools including SQL, Tableau, R, and Google Big Query to analyze results of A/B tests on advertising campaigns, monitor and analyze marketing audience's advertising distribution and response to campaigns on social and paid media platforms, and design key metrics and models to influence the strategic operations decision-making of the senior leadership. Prior to joining Amazon, Anirudh worked as a Senior Associate - Analytics at Factspan Inc. where he was responsible for discovering insights, trends, growth opportunities, and key drivers of digital loyalty campaigns to grow and influence the advertising Ecommerce operations strategy of Albertsons Co. He also analyzed results of A/B tests on advertising campaigns, monitored and analyzed marketing audience's advertising distribution and response to campaigns on social and paid media platforms, and designed key metrics and models to influence the strategic operations decision-making of the senior leadership. Anirudh has also worked as a Senior Data Analyst at Senior PharmAssist where he initiated and led the design and development of dashboards to design and report key medical assistance metrics in Tableau using different levels of detail, filters, calculated fields, and parameters for acquiring federal grants and donations. Anirudh holds a Master's in Quantitative Management from Duke University - The Fuqua School of Business, a Master of Science in Mathematics, and a Bachelor of Engineering in Electronics & Instrumentation from Birla Institute of Technology and Science, Pilani. He is skilled in SQL and has relevant experience of 5.03 years. Anirudh is a result-driven professional with a strong focus on client engagement, end-to-end product lifecycle, and collaborating with diverse stakeholders.